Experiential Design Experiential Design is the process of using design to tell a story, and communicate information through a space. Below are some examples of experiential design projects I have worked on with an assortment of brands and clients.
Cheetos Hands free House SXSW Austin, Texas
Art Director
During SXSW in Austin, Texas, I had the privilege of art directing, shopping, and prop styling the Cheetos Hands-Free House. This interactive and immersive pop-up was designed to embody Chester Cheeto's abode, captivating consumers to engage with the Cheetos brand.
Unreal Estate Open House Art Show Venice, California
Artist Coordinator and Art Curator
I worked in collaboration with Idea Parade and Engel Volkers to curate an open house showcasing local Venice artists. The goal was to increase the visibility of the property for sale as well as bring awareness to artist in the community.
Instagram Influncer dinner @ LAtin Grammys Las Vegas, Nevada
Production Designer
I worked in collaboration with Idea Parade to design a space for Instagram’s VIP Latin Grammy guests. Sourcing the logos, furniture, florals, candles, and fruits I was able to make the space come to life all in alignment with Instagram’s color pallet and vision.
Netflix stranger Things Pop-Up @ The AMericana Los Angeles, California
Set Decorator
As the Project Manager and Set Decorator, I assisted in sourcing props and furniture as well as leading a team of seven people. My responsibilities included overseeing client expectations, providing progress updates, and guiding the team to achieve our goals on time.
YouTube Vip Hotel Suites @ Latin Grammys Las Vegas, Nevada
Production Designer
I worked in collaboration with Idea Parade to conceptualize and design two interactive suites at The Mandalay Bay Hotel during the Latin Grammys. These suites were designed to offer an immersive and engaging environment exclusively for emerging Latinx artists to create content, conduct meetings, and record, all in collaboration with YouTube Music.
Gucci Love Parade after PartyHollywood, California
Art Director
The Gucci Love Parade after-party held at the Hollywood Roosevelt was a maximalist's dream. In my role, I contributed to the creation of eight sets by art-directing props and supervising a team of fifteen individuals. From ideation to final execution, I was involved in all stages of the project.
